J
João Pinho

Hey, I'm Pinho

A collection of thoughts on engineering, technology, and building things.

What you'll find here:

Deep technical insights on AI engineering, distributed systems, and product engineering philosophy. From practical guides on DynamoDB optimization to strategic thinking about tech debt, cognitive biases in engineering, and the evolution of software craftsmanship in the age of AI. Written by a Product Engineer who believes in solving problems that matter, not just writing code.

Featured Posts

Be Boring: The Million-Dollar Value of a Simple Life

Sometimes the most profound wisdom comes from tragedy. Why embracing a 'boring' life might be the most valuable thing you can do.

February 13, 20254 min read
life-philosophymindsetfamilysimplicitygratitude

Sustainable Intensity: A Founder's Guide to Wellness Without Burnout

Why balanced doesn't mean going easy, and how to build sustainable health routines that support thought leadership without becoming another source of stress.

February 13, 20254 min read
wellnessfounder-lifeproductivitymental-healthleadership
Video thumbnail for How AI is redefining what it means to be a developer!

How AI is redefining what it means to be a developer!

Shifting our role from writing code to orchestrating intelligence and solving higher-level problems.

January 28, 20251 min read
aiengineeringdeveloper-evolutionfuture-of-codingepilot

Product Engineers: The Key to Innovation in Modern Tech Teams

Product Engineers don't just write code — they solve problems that matter. But their ability to thrive depends heavily on the environment they operate in.

December 10, 20245 min read
product-engineeringengineeringsaas

AI: The New Assembly Line for Software Engineers

I see a parallel between the rise of AI and the industrial revolution's assembly lines, particularly how they redefined craftsmanship.

December 6, 20244 min read
artificial-intelligencesoftware-engineeringproduct-management
Video thumbnail for Building the Foundation of Document Generation for a SaaS Platform

Building the Foundation of Document Generation for a SaaS Platform

Building the Foundation of Document Generation for a SaaS Platform

October 15, 20241 min read
aienterpriseepilottalkarchitecture
Video thumbnail for Thinking Beyond Code: The Product Engineer Mindset

Thinking Beyond Code: The Product Engineer Mindset

A deep dive into how engineers can shift from just delivering features to thinking like product builders, focusing on creating real value for customers and achieving business outcomes.

July 22, 20242 min read
product-engineeringmindsetpodcastepilotengineering-culture

Recent Posts

Be Boring: The Million-Dollar Value of a Simple Life

Sometimes the most profound wisdom comes from tragedy. Why embracing a 'boring' life might be the most valuable thing you can do.

February 13, 20254 min read
life-philosophymindsetfamilysimplicitygratitude

Sustainable Intensity: A Founder's Guide to Wellness Without Burnout

Why balanced doesn't mean going easy, and how to build sustainable health routines that support thought leadership without becoming another source of stress.

February 13, 20254 min read
wellnessfounder-lifeproductivitymental-healthleadership
Video thumbnail for How AI is redefining what it means to be a developer!

How AI is redefining what it means to be a developer!

Shifting our role from writing code to orchestrating intelligence and solving higher-level problems.

January 28, 20251 min read
aiengineeringdeveloper-evolutionfuture-of-codingepilot

Human Beings: Masters of Contradiction

Where conflicting truths live in harmony and people spend their lives dancing on the razor-thin edge of ambivalence.

January 7, 20252 min read
parentingmanagementleadership

Tech Debt and Quality: Two Things Everyone Loves to Ignore Until They Blow Up in Your Face

Stop planning to prioritize tech debt and quality — just do it. Like discipline in sports, it requires commitment, not a detailed plan.

January 3, 20252 min read
software-engineeringsoftware-developmentsaasentrepreneurship

Product Engineers: The Key to Innovation in Modern Tech Teams

Product Engineers don't just write code — they solve problems that matter. But their ability to thrive depends heavily on the environment they operate in.

December 10, 20245 min read
product-engineeringengineeringsaas

AI: The New Assembly Line for Software Engineers

I see a parallel between the rise of AI and the industrial revolution's assembly lines, particularly how they redefined craftsmanship.

December 6, 20244 min read
artificial-intelligencesoftware-engineeringproduct-management

Mastering the Art of Time Management

How do you fit 10 hours of weekly training, a 40-50 hour workweek, and family time into a 24-hour day? Discipline is my framework.

November 18, 20244 min read
motivationsportstime-management

Hot Pick: DynamoDB Toolbox over Nova ODM

Why DynamoDB Toolbox is my go-to pick over Nova ODM for programmatically interacting with DynamoDB.

November 16, 20244 min read
dynamodbaws
Video thumbnail for Building the Foundation of Document Generation for a SaaS Platform

Building the Foundation of Document Generation for a SaaS Platform

Building the Foundation of Document Generation for a SaaS Platform

October 15, 20241 min read
aienterpriseepilottalkarchitecture